What you see: A movie poster for the 1934 nudist film Children of the Sun, which Heritage Auctions estimates at $400 to $800.
Who made this movie? Samuel Cummins, an exploitation film impresario who launched his career with the silent 1919 opus The Solitary Sin and went on to release Wild Oats, Trial Marriage, and Unguarded Girls, among others. He died in New York City sometime in the 1960s.
Would this poster have been displayed in public? In 1934? Where? At an independent or second-run movie house. The blank area at the top of the poster would have been printed with the venue name and maybe the screening dates. “Most theaters wouldn’t touch films such as these,” says Grey Smith, director of vintage movie poster auctions at Heritage. “A lot of these low-budget indie films had very eye-catching posters. I love the tagline–‘Nature in the raw.'”
Why risk printing a poster at all? Why not rely on word-of-mouth to lure people to the theater? “Your poster was the biggest selling tool you had,” says Smith. “You want to make it semi-tasteful, but just explicit enough to pique one’s interest.”
How racy was it for its time? “It is surprisingly up front. I can imagine a family passing this poster and the mother being outraged that the theater displayed something like this,” Smith says, adding, “In some areas, the theater owner might have taken some poster paint and painted a dress on her.”
What makes this poster special? Smith has not handled another Children of the Sun poster, save for a different version that was consigned along with this one. It has survived in relatively excellent shape, with its navy blues and butter yellows intact and its paper unfolded. “It’s a good poster for a taboo subject from an earlier period,” he says.
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Image is courtesy of Heritage Auctions, HA.com.