What you see: An original 1969 Woodstock concert poster that shows just the artwork–no small text–and is signed by Arnold Skolnik, the artist who designed it. It’s in Very Good Plus condition and is estimated at $2,500.
How rare are original Woodstock concert posters in general, and how rare is it to find one that lacks the band names, the concert dates, and other small text? “Woodstock concert posters are rare, and this one is unusual,” says Giles Moon, consignment director of entertainment and music memorabilia at Heritage Auctions, adding, “I think that purist concert poster collectors want the version used to advertise the concert.”
The lot just before this one in the sale is a signed original Woodstock poster that has the small text. Its starting bid is $1,000, but the starting bid for this poster is $1,250. Why? “That’s intriguing. I’m not certain why that is,” he says, noting that this is the first artwork-only original Woodstock poster that he has handled. “This one might be more unusual, and that might be why there’s a higher starting bid on it.”
The poster is signed by Arnold Skolnik, the artist who designed it. Does that add to its value? “It adds several hundred dollars to the poster,” he says. “It doesn’t double the value, but it adds 20 to 30 percent. It’s difficult to say how many original Woodstock concert posters he signed. The majority of the originals have not been signed. In 2009, we sold one for $1,000, and I would expect the price to have jumped a bit since then.”
Were Woodstock posters collected at the time of the concert, or only later on? “It’s nearly always the case that they’re collected later on. That’s why the posters are so rare,” Moon says. “No one imagined they’d become collectible or valuable. They were just discarded. People who saved them were keeping them for aesthetic reasons.”
What makes this poster so successful? “It’s a simple, strong image that gets across the concept of what the festival was,” he says. “And it was a departure from the psychedelia as well. Lots of posters were trippy, intricate and complicated. This is simplistic.”
How to bid: The artwork-only original Woodstock concert poster is lot #89705 in Heritage Auctions’s Entertainment & Music Memorabilia Signature Auction on June 17 and 18 in Beverly Hills, Calif.
Text is copyright Sheila Gibson Stoodley. Image is courtesy of Heritage Auctions.