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What you see: A 1912 poster touting Harry Houdini performing his famous water torture cell escape. It was printed in London one year after Houdini invented the trick, and it has a B+ condition rating. Potter & Potter sold it in February 2017 for $114,000–an auction record for any magic poster.

How rare is this Houdini poster? “There are three we know of,” says Gabe Fajuri, president of Potter & Potter, noting he has examined two of them.

How rare are Houdini posters, generally? “Rare is relative. Houdini had a lot of posters,” he says. “Some exist in only one copy. Some in 20 to 30.”

Is this the first time that Houdini’s water torture cell escape was depicted on a poster? “It’s possible,” Fajuri says, explaining that there is another 1912 poster that shows a closeup of Houdini’s face, upside down and under water, and it’s not clear which poster appeared first.

What was the bidding like? “We started at $25,000. There was active bidding in the room and on the phone from at least five phone bidders, including a few who were new to us,” he says. “There was active participation to $80,000 [around the sum of the previous magic poster record]. It was going to beat the record without a doubt, but I didn’t think it would go as high as it did. A few guys really wanted it. It sold to a phone bidder.”

Why did the poster do so well? Is it because it’s just one of three that exist? “That’s part of it, but it’s also from the Norm Nielsen collection, a very well-established if not legendary collection of posters. Everybody knows him and everybody knows his collection,” he says, adding that Potter & Potter will soon publish The Golden Age of Magic Posters, a limited-edition book based on the auction catalogue. “It’s Houdini. It’s one of his most famous, if not his most famous trick. It’s got all the elements that lead to success.”

How long do you think this auction record will stand? “This is the most expensive magic item sold with the exception of the water torture cell itself,” Fajuri says. “I would think it would stand for a while, but anything could happen. Hopefully, we’ll be the ones to break it.”

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Image is courtesy of Potter & Potter.