Original Peanuts artwork by Charles Schultz–Eight Character Portraits Created for a 1953 Promotional Brochure–Could Command $100,000 (Updated December 11, 2020–NEW RECORD!)

A group of eight character portraits of the leads of Peanuts as of 1953, drawn by Charles Schulz for a promotional brochure. Offered as a collection of original Peanuts artwork, it could sell for $100,000 or more.

Update: The original Peanuts artwork by Charles Schulz sold for $288,000–a new world auction record for original Peanuts artwork, set less than a month after a different Heritage Auctions sale broke the previous record.

What you see: Original Peanuts artwork by Charles Schulz, created in 1953 for a promotional brochure. Heritage Auctions generally doesn’t assign estimates to its lots, but when asked, it gave a $50,000-$100,000 range to the group of character portraits.

The expert: Jim Lentz, director of animation art for Heritage Auctions.

How well-known was the Peanuts comic strip in 1953, when Schulz created these eight portrait panels of its main characters? The comic strip and its characters were in their infancy, having only come to market in 1950.

Why would Charles Schulz or his newspaper syndicate have wanted to make this promotional booklet in 1953? Who was the target audience? It was created to introduce these relatively new comic strip characters to new cities, and to get people to buy newspapers and follow the strip. Schulz didn’t do this. His newspaper syndicate [United Feature Syndicate] did.

Schulz created the original Peanuts artwork for a promotional brochure for the syndicate that distributed his strip to newspapers.
An example of the finished brochure, with each of the eight Peanuts character portraits occupying a page. (The brochure is not described as being part of the lot.)

But the syndicate would have gone to Schulz and asked for supporting artwork for the brochure, yes? It would have said, “We need artwork for a brochure to introduce Charlie Brown and the new Peanuts characters to the growing newspaper audience.” Charles Schulz would have worked hand-in-hand with the syndicate to provide artwork to promote the strip.

This quartet of Peanuts portraits shows a still-doglike Snoopy and a young Linus who has yet to acquire his iconic security blanket.

Do we know why Schulz chose these eight characters to showcase? Also, how do these depictions reveal where the strip was in its evolution in 1953? I see that Schroeder’s habit of playing the piano has been formalized, but Snoopy still looks very much like a dog, and Linus hasn’t yet acquired his blanket… These were the main Peanuts characters at the time, with several just being introduced. Not all the characters had been introduced by 1953. Pigpen arrived in 1954, and Woodstock in 1970.

The original Peanuts artwork captures Good ol' Charlie Brown, ready to pitch a baseball game, and shows that Schroeder, his team's catcher, had already acquired his penchant for playing the piano.

How was the original Peanuts artwork rediscovered? Do we know how it left the possession of Schulz? It would have been retained not by Schulz, but by the syndicate. It was most likely given out by someone as a gift. There is no definitive answer as to when, just how, possibly.

Had you been on the lookout for this group of Peanuts character portraits, or did its existence come as a surprise? One is always on the lookout for anything and everything drawn by the hand of Charles Schulz. This is one of the single biggest surprises of Schulz artwork I have seen, and it’s some of the earliest artwork of the characters seen outside of a published strip. A 1950 daily Strip just sold at Heritage for $192,000.

This original Peanuts artwork dates to 1953, which is early in the strip’s run. Why do Peanuts collectors tend to favor original artwork with the earliest possible dates, rather than later strips that feature the characters as we have come to know them? In the early days, few people knew of Charles Schulz and these characters. As the strip grew in popularity, and television specials and movies began, Schulz’s artwork was much more well-known and the audience became huge. Scarcity is the factor. Their was no guarantee this strip would take off to global proportions back then.

Are the drawings on eight individual pieces of paper, or four drawings on two sheets, or some other configuration? They’re individual drawings, all framed in one common frame.

What is the artwork like in person? Are there aspects or details that don’t come across in the images? It is spectacular. You can tell the personalities of each in some small way, just by Schulz’s quaint depictions of each character: Charlie Brown with the baseball glove, Schroeder at the piano with the Beethoven head, Linus with building blocks.

What is your favorite detail from this collection of original Peanuts artwork? The TV antenna on Snoopy’s dog house. I just like the mid-century Modern feel of an old TV antenna. It seems to disappear in future depictions of the dog house.

The collection of original Peanuts artwork is described as being in “very good” condition. What does that mean in this context? There are no folds, no tears, and the ink still vibrant.

While these character portraits are original Peanuts artwork by Schulz, they are atypical—they’re not daily or Sunday strip art. Have you seen anything else that’s comparable to this group? Peanuts calendar art, perhaps? The key is it’s “published” art, meaning it was used for something very specific, and not done for fans or for reference. It was for a very early promotional piece to introduce Charlie Brown and the Peanuts characters to an emerging audience. Key also is the time, 1953 to 1954, when these characters were still being fleshed out.

As of November 30, 2020, the collection of original Peanuts artwork had been bid up to $25,000. Is that at all meaningful? What’s meaningful is where it ends up. It is one of the most viewed pieces in an auction of over 2,000 pieces as of November 30, but the auction is still almost two weeks away.

On November 20, 2020, Heritage Auctions reset the record for any piece of original art by Schulz with an exceptionally early daily strip featuring Shermy and Snoopy. What are the chances that this group of character portraits will meet or beat that sum? I never venture any auction guess. I just know it’s a special piece in Schulz and Charlie Brown and Peanuts history. 

If this lot breaks the record for original Peanuts artwork, Heritage Auctions will have broken that record twice in less than a month. How rarely does that happen? What would that say about the nature of the record-breaking Schulz art, and what would it say about the market for original Schulz art? Heritage has a long track record with setting record prices for Schulz artwork. It is all on HA.com in our archives. Every piece ever sold with prices realized is there. The significance is that we have a global audience to present this important art to.

You say the audience is global—has this always been true, or has the global aspect grown over time? It’s been true since the strip received global distribution and since the television specials and the animated movies went global. We just had A Peanuts Movie released in the last few years to rave reviews. It also was a global release.

Why do you think the appetite for original Peanuts artwork is so strong now, twenty years after the last strip ran? You know it’s the holidays when A Charlie Brown Christmas comes on television each year. You know its Halloween when It’s the Great Pumpkin, Charlie Brown comes on. The strips, the books, the television specials are rarely dated, with timeless messages of hope and joy.

Why will this piece stick in your memory? It’s a piece that no one even knew existed. And each portrait showcases how Charles Schulz wanted to present his characters to the world.

How to bid: The collection of original Peanuts artwork from 1953, featuring character portraits of Charlie Brown, Snoopy, Lucy, and five others, is lot #98273 in the Animation Art Signature Auction taking place at Heritage Auctions from December 11 through December 13, 2020.

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Images are courtesy of Heritage Auctions.

Jim Lentz has appeared on The Hot Bid four other times, talking about a circa 1940s Disney “model drawing” of Mickey Mouse as the Sorcerer’s Apprentice from Fantasia; a Rocky and Bullwinkle scene cel signed by Bullwinkle voice actor Bill Scott to Rocky voice actor June Foray; a vintage Kem Weber-designed Walt Disney Studios animation desk that sold for $13,145; and a Walt Disney-signed original animation cel from Song of the South that fetched just under $9,000.

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A Protona Minifon Mi-51 Watch–Actually a Cold War-era Concealed Recording Device–Could Sell for About $300 (Updated December 9, 2020)

This Protona Minifon Mi-51 watch is not what it seems. The Cold War-era piece is not a watch, but a recording device.

Update: The Protona Minifon Mi-51 sold for £466.60, or about $600.

What you see: A Minifon Mi-51 concealed recording device by Protona, a now-defunct German company. The watch and its wire survives, but its recording device and carrying case do not. Fellows estimates it at £140 to £200, or $187.50 to $268.

The expert: Kes Crockett, a horologist and a cataloger in the watch department at Fellows.

What do we know about how the Protona Minifon Mi-51 watch came to be? Why did Protona make it? Protona was a company that manufactured covert recording equipment. Originally, it was called Monske & Co., and it appeared after World War II, in 1951. It was based in Hamburg, Germany, and it closed its doors in 1967.

Was the Protona Minifon Mi-51 watch made for sale to the general public, or was it aimed at a niche audience? I should stress–I’m a watch specialist rather than a surveillance specialist. But because of the way the watch was designed and the way the wire was hidden, I believe it was designed for intelligence agencies.

So the Protona spying device watch wasn’t a novelty item–this was serious, legitimate spying equipment? I looked back at the original advertisements and press releases for it, and it cost $289.50, which works out to $2,800 today.

That price would scare off the hobbyists, that’s for sure. It was a specialist piece of equipment. To us, it may not look impressive, but it was an important piece of technology. I don’t know if it’s the first or one of the first battery-driven devices, but it’s certainly very portable, compared to things that came before. It’s a serious piece of kit.

Was Protona alone in making a spying device that looks like a wristwatch, or did it have competitors? There were three to four other companies making specialist recording devices, but I wasn’t able to find any other making a watch-based one. It’s important to say Protona was not a watch manufacturer making a recording device, it was a recording device company that made a recording device hidden in the shell of a watch.

The materials I have date the Protona Minifon Mi-51 watch to the 1950s, but is it possible to narrow it down to a specific year? It was difficult to find the answer to that. Because the company did not become Protona until 1952, we can say it’s after 1952.

Though its wire is comically obvious to us now, the Protona Minifon Mi-51 watch appeared in the mid-1950s, well before the debut of the first James Bond movie.

Do we know anything about the production run for the Protona Minifon Mi-51 watch, and do we know how many might have been shipped to America? I wasn’t able to find any production numbers, but I did find something that said an order for “120,000 machines”–whether it was for the specific Protona Minifon Mi-51 watch or the watch and other products isn’t clear–but 120,000 were ordered by an American company in the early 1950s. Certainly a lot were sent to America at that point in time.

I imagine, given the nature of which American entities might need 120,000 recording devices hidden inside wristwatches, the paperwork for the order doesn’t specify where it ultimately went. It doesn’t specify, but with that number, I have to imagine it was one of the agencies. Interesting bit of trivia: Jack Ruby, the assassin of Lee Harvey Oswald, apparently owned one.

How did the Protona Minifon Mi-51 watch work when used as a concealed recording device? First, we only have the watch and the wire. The recording device is another part of the product. The microphone wire [that attached to the watch] would go up your shirt sleeve and into the recording device. There were no controls on the watch at all. They were all on the recording device.

Where did the wearer conceal the recording device? In the images I’ve seen, it’s in a carrying bag on the shoulder, or under the arm, between the arm and the chest, where it can be hidden under clothing.

If you failed to spot the fact that the watch's hands never move, the perforations on the back of the case would give it away. No real watch needs these--they exist to help the concealed microphone pick up sound.

How good was the quality of the sound picked up by the Protona Minifon Mi-51 watch? It was good quality. The watch had holes around the back of the case that allowed sound to get to the microphone more effectively. I think it was designed to pick up conversations between you and someone else you were speaking with. The further away you were, the worse the sound would have been.

So this device was ideal for one-on-one work, like infiltrating the Mob. Exactly.

And the wire went from the watch, up the shirt sleeve, and into the recording device? Absolutely right. You wanted your cuffs in place or you’d be exposed.

The wearer would thread a microphone wire up a sleeve and connect it to a recording device hidden in a shoulder strap or under the arm.

But if you were paranoid enough to teach yourself to look for wires coming out of a watch in the early 1950s, you could bust a spy who wore this. The watch doesn’t function at all. There’s not only a wire coming out of the case, it’s stopped at 7:25. Any observant person would notice you were wearing a broken watch.

It’s worth mentioning at this point that the first James Bond movie debuted in 1963. Spies and spying devices weren’t part of popular culture when the Protona Minifon Mi-51 watch was new. Exactly. It looks obvious to us now, but at the time, people would not have noticed this sort of thing.

This particular example of the Protona Minifon Mi-51 watch survives with its false watch and its wire. The recording device and the carrying case are lost.

What were the limits on the recording device? How much audio could it capture? Depending on the spool size, it was half an hour up to two hours of continuous conversation. You couldn’t sit there for 24 hours and hope to pick something up.

The button to start recording was on the device, not the watch, so you always lost a little time reaching under your clothes to turn it on, and you couldn’t rely on the watch to help you figure out how much time was left on the tape, because the watch didn’t work… You’d have to ask what time it was, or you had to have a good sense of time in your head. It’s quite nerve-wracking.

I realize the Protona Minifon Mi-51 watch was used for spy work, and spies are… not forthcoming. But is there any proof this type of concealed recording device was used during any notable incidents? Protona was still trading as a company until 1967, and there was another company that repaired [Protona devices], so it must have been fairly useful. But I wasn’t able to find specific cases where people used it.

What is the Protona Minifon Mi-51 watch like in person? Are there aspects that the camera doesn’t pick up? At first glance, it looks like a watch, especially from six feet away. The case is the same proportion and size as a normal watch. But once you start looking more closely, you notice the winding crown doesn’t turn, and the dials are purely decorative.

Other details that might tip off the paranoid: The crown button is fixed in place and cannot wind the watch.

If the little dials on the watch face worked, what would they do? They’re chronograph dials. They’re for timing things like a stopwatch. The dial at 9 am would count the number of seconds, and the dial at 3 pm would have counted every minute up to 30 minutes. The large red hand in the middle of the face is the chronograph second hand. If it worked, you’d press the button at the top right of the case and it would start moving.

Have you worn the Protona Minifon Mi-51 watch? I’ve tried it on, but I’m not able to test the eavesdropping function. That’s why I can’t be more helpful about that. As far as aesthetics, it looks like a standard watch if you don’t see the wire. If that didn’t give it away, the perimeter holes all the way around the back of the case would. If it was a real watch, it’d never have that. If you saw the holes, you’d know it’s not what it seemed.

Do we know how or when the watch and the wire parted ways with its recording device and storage case? We don’t have that part of the item, unfortunately, and we have very little information on it.

Is it possible to plug the wire into a different period recording device and enable it to work? I’m not sure. I’m not an electrical specialist. I’m not able to tell you if the jack at the end of the wire is able to fit into any [other devices]. I’m not able to test it, so I can’t say if it’s in working order. The buyer should assume it’s not in working order. If it is, it’s a pleasant surprise.

When plugged into its recording device, the Protona Minifon Mi-51 watch could capture up to two hours of conversation.

What condition is the Protona Minifon Mi-51 watch in? Good condition. There’s no moving parts, so it’s not going to wear the same way that a 1950s watch might. There’s some aging to the dial and the hands, and some scratches on the case, but there’s no big dents. It looks like it would have come with a green or brown zip-up satchel that fit everything. Inside was the recording device, in its own separate case. The satchel appears to have been made of artificial leather. Because of that, I don’t think many cases survive.

Is it fair to assume that Protona would have subcontracted the production of the watch parts of the device to a different company? It’s much easier for a spy equipment company to make a watch then it is for a watch company to make a recording device. Because the watch has no moving parts, it’s not hard to manufacture. Assuming the company was without any watchmaking expertise, it’s not going to make the dial or the case unless the project was so secret they couldn’t outsource them.

How often do Protona Minifon Mi-51 watches come up at auction? This is the first one we’ve seen at Fellows. One sold last year at another house, and I found a couple more sales in 2005 and 2011.

So they’re not common at auction, but not rare? Well, they aren’t watches, but they look like watches, so they can sell in a watch auction. But they may not find their way to watch auctions. They could appear in military auctions, or gentleman’s auctions. Certainly with one American company ordering 120,000 from Protona–that’s a very big number. If there were 120,000, you’d expect to see them more often than this. There are watches limited to 1,000 that we see more often than these.

As we speak on December 1, 2020, the Protona Minifon Mi-51 watch has been bid up to £135. Is that significant at all? There are seven days to go for this auction. The fact that it’s got interest is encouraging. I hope to see enthusiastic bidding as the end of the auction approaches.

What’s the world auction record for a Protona Minifon Mi-51 watch? The highest record I was able to find was from a 2005 Christie’s Geneva sale, when a complete set sold for 1,800 Swiss Francs [roughly $2,000 or so].

Why will this piece stick in your memory? It shows how far technology has advanced in seven decades. I think a smartwatch could do what it does with ease now, and would be able to tell the time as well. But at the point that this was made, it was seen as cutting-edge.

How to bid: The Protona Minifon Mi-51 watch is lot 433 in the Online Watches & Watch Accessories sale held by Fellows through December 8, 2020.

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Images are courtesy of Fellows.

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