Ty Cobb rookie postcard 1

UPDATE: The 1907 Ty Cobb baseball postcard, which Cobb used and mailed just before playing his first World Series game, commanded $84,000–seven times its estimate.

What you see: A 1907 Seamless Steel Tubes postcard picturing Ty Cobb in his rookie year. Cobb wrote a message on it and mailed it from Chicago on October 7, 1907, the day before he played in the World Series against the Cubs, who ultimately won in four games. Heritage Auctions estimates the postcard at $10,000 plus.

What Cobb wrote on the postcard: “Well, we have won the pennant and here for world series. I led in hitting, stolen bases 60, assists, and second 100 runs, hit 355 unofficially – hope you lots of luck, will be glad to hear at any time. Royston GA., have an offer to go with all-Americans out to California. Excuse this advertising card.”

So, just how rare is this? “The card itself, without writing, is $3,500 to $5,000 because a handful of them are known,” says Heritage sports card expert Peter Calderon. “A note on a vintage card is extremely hard to find, and a message from a player is very, very rare.”

This 1907 baseball postcard was commissioned by a Detroit factory that made exhaust systems for steam locomotives–not a tobacco company or a gum manufacturer. Why would a company like that want to offer something like this? “It was based out of Detroit, and using players was common,” says Calderon. “Considering how rare the card is, it probably wasn’t produced in large numbers. It may have been just a giveaway [in Detroit] by the company.”

Who did Cobb send this to? Tom Bird, who was a teammate of his when he was playing in the minor leagues with the Augusta Tourists. The postcard has descended in Bird’s family and comes directly to Heritage from them. “He probably had it sitting around and wanted to send a note. That’s one of the neat things about it,” says Calderon. “Cobb had a reputation of being a dirty player, but he signs it ‘Tyrus,’ like he’s signing a Christmas card, and he says, ‘Excuse this advertising card.’ It shows the humbler and humane side of him, which he is not known for.”

The Cobb postcard has an estimate of $10,000 and up, but as of April 24, the high bid was $28,000–$33,600 with buyer’s premium. Where do you think it is headed? “It could go to $40,000, $50,000–who knows?” says Calderon. “It’s the first time I’ve ever seen a used postcard like this. It’s one of a kind. On every level, it has everything. It’s Ty Cobb. It’s a full message. It’s about baseball. It’s everything a collector could want.”

How to bid: The Ty Cobb rookie postcard is lot #80708 in the May 11-13 Sports Collectibles Catalog Auction at Heritage.

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Text is copyright Sheila Gibson Stoodley. Images are courtesy of Heritage Auctions.