Update: The 1967 Topps Bobby Orr hockey card sold for $6,600.
What you see: A 1967 Topps Bobby Orr hockey card with a PSA Mint 9 grade. Only three other 1967 Topps Orr cards have a higher PSA grade. Heritage Auctions has (coincidentally) estimated it at $4,000 and up.
Who is Bobby Orr? Also known as “Number 4,” he is considered one of the best hockey players ever. Born in Canada, Orr spent his professional career as a defenseman for the Boston Bruins. An iconic shot of him leaping, full-bodied, into the air after scoring the sudden death overtime goal that won his team the 1970 Stanley Cup is immortalized in bronze at the TD Garden, where the Bruins play. Orr turned 69 in March.
Let’s back up a step. When did hockey cards become a thing? “They go back to the early 20th century, the 1909-1911 era, when baseball cards exploded,” says Heritage sports card expert Peter Calderon, explaining that Topps entered the hockey card market in 1954.
How popular are hockey cards? “They’re pretty popular. They’ve been popular in Canada for a long time and their popularity is growing in the states,” he says. “What really drives it is rookie cards of Wayne Gretzky and Mario Lemieux.” He adds that the top four names in the hockey card realm are Gretzky, Lemieux, Orr, and Gordie Howe.
Are 1960s hockey cards more rare than 1960s baseball cards? Yes. “No other sport matches baseball [for collectibility], but it’s very hard to find high-grade hockey cards,” he says. “The availability is not there, not to the same extent as baseball cards.”
This card is from 1967–Orr’s second year in the pros. Does that make it desirable? In addition to its high grade–PSA gave it a 9 on a scale that goes to 10–it represents a sweet bargain of sorts. “Rookie cards are like rookie Mickey Mantle cards–outside the budget of most collectors,” Calderon says. “This is really early in his career, but it’s a little more affordable to most people.” He notes that Heritage sold another 1967 Topps Orr card that had a PSA Gem Mint 10 grade for $9,560 in May 2014.
It’s a nice-looking card, too. “The production values are just as high and just as well-done as baseball cards,” he says.
But it’s only partially photographic–the background is illustrated and colored pink, presumably because it contrasts nicely with the black and gold of Orr’s uniform. Why would Topps design it that way? “To make it a more interesting card, I imagine,” he says. “The atmosphere you see hockey players in…the walls are white, the ice is white. There’s nothing exciting about that.”
How to bid: The 1967 Bobby Orr Topps card is lot #80694 in Heritage Auctions’ Premium Sportscard Catalog Auction on June 29, 2017 in Dallas.
Text is copyright Sheila Gibson Stoodley. Image is courtesy of Heritage Auctions.