RECORD! Marilyn Monroe’s Happy Birthday Mr. President Dress Sells for $4.8 Million at Julien’s
What you see: The gown that Marilyn Monroe wore to serenade President John F. Kennedy in May 1962 at a Democratic fundraiser that also marked his 45th birthday. Julien’s sold Marilyn Monroe’s “Happy Birthday Mr. President” Dress in November 2016 for $4.8 million, a record for any dress sold at auction.
The expert: Martin Nolan, executive director of Julien’s Auctions.
Looking at black-and-white tape of Monroe’s performance on YouTube, it seems that a dimension has been lost. Can you talk about why Marilyn Monroe’s Happy Birthday Mr. President dress made the crowd gasp, and why JFK joked that he could “retire from politics after having had ‘Happy Birthday’ sung to him in such a sweet and wholesome way”? First of all, she had agreed that she’d wear a conservative black dress. But she knew the power of voting, and knew the power of singing at Madison Square Garden, and it was just before her 36th birthday. She was so in tune with the importance of that event. She took her white stole off and stepped to the left of the podium because she didn’t want it to block her in anyway. There was an amazing reaction when the lights bounced off the crystals–15,000 gasps. It looked like she was wearing nothing. You and I are talking about it today, and 50 years from now, we’ll talk about that moment.
So the skin-tight, flesh-colored dress was her idea? She asked [costumier] Jean Louis to make her something that would wow the crowd. Bob Mackie, who was just out of college and 22 years old, drew the sketches for the dress. We sold them a few years ago. 2,500 crystals were hand-stitched onto the dress. Monroe paid for it herself and had matching shoes. We sold the receipt for the dress as well. She spent $6,000 on it [the outfit and related items] which is over $60,000 today–a huge amount of money, a huge investment. She didn’t think about the cost factor. She was thinking about the ‘Wow’ factor. She was very aware of the importance of the event.
Could you talk about what Monroe went through when she wore this dress? I understand that she was sewn into it. Also, in looking at the period tape, her movements are clearly restricted. At one point we see her jumping very vertically to rally the crowd to sing. Was the dress as uncomfortable as it looked? The dress was fragile and difficult to walk in. The stitching was done just below the zip line at the back of the dress. It took a few minutes for her to get from the dressing room to the stage. It was distant, and she could not run, because she was wearing heels. She shimmied her way on stage, wrapped in the cloak, and master of ceremonies Peter Lawford announced her as “the late Marilyn Monroe.” Three months later, she was the late Marilyn Monroe. [She died on August 5, 1962.] Fox promised to fire her if she was late [she was filming Something’s Got to Give at the time, and the studio did not want her to travel across the country and potentially delay the shoot.] She risked it all to go to New York. When she got back, she was fired from the set.
Do we know where that white fur stole went? It got separated from the dress. Monroe passed away in August 1962. She had no family members. Attorneys for her estate put everything from her house into storage. The boxes got shipped back to Lee Strasberg [her mentor and acting teacher], where they stayed until 1999. The dress was first uncovered for the Christie’s estate sale [in October 1999]. We have not found the fur stole, but believe me, I’m searching for it and the shoes.
How much more would the dress be worth if it were part of a complete stage-worn Marilyn Monroe outfit? It’d be hundreds of thousands extra if we found the shoes and the stole. It would be phenomenal to have them all together.
What condition is Marilyn Monroe’s Happy Birthday Mr. President dress in? It’s in perfect condition, absolutely perfect condition. The consigner [who won the Christie’s auction in 1999] enlisted experts to build a ‘conservative’ mannequin to preserve the shape of the dress. The knee is positioned out so it supports the weight of the dress. The special mannequin was in a special display case with UV-protective glass. Very clever. He [the winner] believed he’d sell it for a profit. The underbidder [in 1999] was Ripley’s Believe It or Not! When the dress came back to auction, Ripley’s was bound and determined not to let it get away.
Do we know how much the dress weighs? It would weigh several pounds. Place 2,500 crystals in a bag or a bowl–that’s a lot of weight right there.
How did you arrive at the estimate of $2 million to $3 million for Marilyn Monroe’s Happy Birthday Mr. President dress? We truly believed that if it fetched $1.27 million in 1999, there had to be a level of appreciation in the dress. It had to double its money. Its historic and political value, matched up with Hollywood history, affected the value of the dress. We felt it would sell for at least $2 million.
What was your role in the auction? I was on the phone with a museum. Everyone [who bid] had to be pre-qualified. It came down to two bidders in the room. The energy in the room was just phenomenal. Marilyn Monroe is beloved worldwide. She’s still relevant and still gets high prices.
Marilyn Monroe dominates the auction records for clothing, but it’s interesting that this dress, which she wore in real life, is now number one, ahead of a white dress she might have worn while standing over the subway grate in The Seven Year Itch. It’s definitely significant. She was not in character in a movie. This was purely Marilyn Monroe singing to JFK, a love affair made public. There was a lot of speculation and a lot of rumors about a romantic relationship between Monroe and JFK, and after this event, people realized there was something to the rumors [laughs]. She disregarded the 15,000 people in the room. It was just her and President Kennedy in those 90 seconds.
How long will this auction record stand? What else is out there that could beat Marilyn Monroe’s Happy Birthday Mr. President dress? I can’t think of anything else that would be so iconic.
Why will this dress stick in your memory? In 2005, I had a wish list. I said what I’d love to auction is Michael Jackson’s red jacket from Thriller, and that came true in 2011. The next was Monroe’s Happy Birthday Mr. President dress. Now I’m looking for a pair of ruby slippers [worn in 1939’s The Wizard of Oz]. That could potentially be $5 million, but there’s only one Happy Birthday dress. It’s presidential history and Hollywood mixed together.
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Image is courtesy of Julien’s Auctions.
Martin Nolan previously spoke to The Hot Bid about a Joseff of Hollywood simulated diamond necklace worn by Hedy Lamarr, Ava Gardner, and several other Hollywood actresses; a once-lost 1962 Gibson acoustic guitar belonging to John Lennon that sold for $2.4 million–a record for any guitar at auction; and a purple tunic worn by Prince.
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