Update: The Rocky and Bullwinkle scene cel, signed from the voice of Bullwinkle to the voice of Rocky, sold for $960.
What you see: A Rocky and Bullwinkle scene cel, signed and inscribed by Bill Scott, the voice of Bullwinkle J. Moose, to June Foray, the voice of Rocket J. “Rocky” Squirrel. Heritage Auctions estimates it at $1,500 to $3,500.
Who were Rocky and Bullwinkle? If these names are new to you, you have a treat in store. Introduced by Jay Ward, the two starred in one of the most exquisitely hilarious animated shows ever to grace a television screen. Rocky is a charming and peppy flying squirrel, and Bullwinkle is a charming but slow-witted moose. Together they dodge Boris and Natasha, Russian spies who try to catch and “keel” them. Other popular segments on the show feature the Canadian Mountie Dudley Do-Right and his nemesis, Snidely Whiplash; the time-traveling Sherman and Mr. Peabody; and Fractured Fairy Tales, which are exactly what you think they are. The show originally aired from 1959 to 1964.
The expert: Jim Lentz, director of animation art for Heritage Auctions.
What’s a scene cel? It’s a limited edition animation cel, not used in production.
How did this cel come to be? It post-dates The Rocky and Bullwinkle Show. It never went on camera. Foray started ASIFA, a union for animators. They had cel sales in parking lots and malls to raise money for the union. This is one of the cels made for an ASIFA fundraiser, and it was June Foray’s personal cel. It’s inscribed by Bill Scott to her. That changes everything–it’s as close to Rocky and Bullwinkle as you’re going to get.
This cel was made after The Rocky and Bullwinkle Show stopped production. Would it still have value if it didn’t have a Bill Scott signature and inscription and a June Foray provenance? Any Jay Ward art is valuable because there’s so little out there. It’s maybe $500 without the signature. This is worth $1,500 to $3,500, in that range. There are very few with signatures, maybe a handful. Bill Scott is not a signature you see a lot out there.
Does the cel belong to the first offering of items from June Foray’s estate at auction? Yes. I knew June very well. She was one of the most giving and intelligent and smart women I’ve met in my life. She was the one who led the charge to get animation [included] in the Academy Awards. She was a tireless crusader for animation in general, and she was the single most important woman in animation. She was the voice of Rocky over fifty years. She was Natasha. She was Ursula in George of the Jungle. She was Granny in the Tweety Bird cartoons. She was Cindy Lou Who in How the Grinch Stole Christmas. Chuck Jones once said, “June Foray is not the male Mel Blanc. Mel Blanc is the male June Foray.”
Why does The Rocky and Bullwinkle Show endure? Why do we still love it? It takes three things to make a great cartoon: animation style, acting, and writing. The Rocky and Bullwinkle Show might have been one of the best-acted and best-written cartoon shows. When you can make a child laugh and an adult laugh at the same time, for different reasons, that’s phenomenal.
Jim Lentz has appeared on The Hot Bid twice before, talking about a vintage Kem Weber-designed Walt Disney Studios animation desk that sold for $13,145 and a Walt Disney-signed original animation cel from Song of the South that fetched just under $9,000.
ASIFA-Hollywood’s website devotes a section to June Foray, who died in 2017 at the age of 99.
Text is copyright Sheila Gibson Stoodley. Image is courtesy of Heritage Auctions.
Would you like to hire Sheila Gibson Stoodley for writing or editing work? Click the word “Menu” at the upper right for contact details.