
Update: On October 16, 2020, Heritage Auctions broke the record for a Patrick Nagel artwork. Jeana, painted in 1983, achieved $350,000.
What you see: Bold, a circa 1980s painting by Patrick Nagel. Heritage Auctions sold it on October 13, 2017, for $200,000–an auction record for the artist.
Who was Patrick Nagel? He was an American commercial illustrator who gained fame for his portrayals of beautiful dark-haired women. His best-known works are like Bold–images that focus on the woman’s face. Nagel (pronounced to rhyme with ‘bagel’) did commissions for Playboy and is probably best known for creating the artwork for the cover of Duran Duran’s 1982 album, Rio. He died in 1984 of a heart attack that might have been caused by a congenital heart defect that was first noticed during his autopsy. Nagel was 38.
Did Nagel have a specific woman who he relied on as a model? “He did use models, specific models, but he would alter them so they’re not portraits, they’re idealized,” says Ed Jaster, senior vice president at Heritage Auctions, adding, “In May, we sold a Nagel titled Joan Collins, #411, for $100,000. [If you know its title,] you say, ‘Oh, yeah, I can see it,’ but if you just saw it [without knowing the title], you wouldn’t think it was Joan Collins.”

Why, or for whom, did Nagel make this painting? “In the 1980s, he hooked up with Mirage Studios, and they had him do paintings on spec,” he says. “Bold is from that body of work. He only did them during the last two or three years of his life.”
Why is the Patrick Nagel painting called Bold? “In general, Nagel didn’t title his paintings,” Jaster says. “To the best of my knowledge, there wasn’t a title for this painting. It was [named] by me or the cataloger. If we’re going to coin a title, it’s nice if it’s based on information we have. If we know who the sitter is, it’s obvious.”
How rarely do original works by Nagel come to auction? “Paintings rendered on canvas are a little more rare,” he says. “The untimely nature of his death–he died a young man–means they are very limited, maybe along the lines of 40 to 50 paintings for Mirage Studios. If we’ve sold 20 of them, which is about right, we’ve probably sold half of his body of work from that period.”
When did the secondary market for Patrick Nagel gain momentum? “The earliest Nagel [auction sales] I can find in our records are in 2008,” he says. “From 2008 to 2012, we sold a fair amount of Nagel, but they were all illustrations, not paintings on canvas. We had one in 2012 that brought $56,000 and one in 2013 that brought $158,500. The first on canvas, to the best of my knowledge, was October 2012. From that point on, every one on canvas got [at least] $50,000, but probably the average is more like $125,000.”
Why did this Patrick Nagel painting do so well? Why did it set a new record for Nagel? “She’s got a very alluring, very hypnotic gaze. Very typical Nagel,” he says, adding, “It was a timing thing. If two people want something, it gets a high price. Sometimes it’s predictable, sometimes it’s not.”

How long do you think the Patrick Nagel painting record will stand? “I hope not too long,” says Jaster, laughing. “I’m being a little cheeky, but it’s a strong piece, and it deserves to be the record-holder. It’s quintessential Nagel.”
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