Update: The Jupp Wiertz circa 1935 travel poster featuring the Hindenberg sold for $6,000.
What you see: A Pleasant Trip to Germany, a travel poster created circa 1935 by Jupp Wiertz. Swann estimates its at $4,000 to $6,000.
Who was Jupp Wiertz? He was a German graphic designer, and unfortunately, we don’t know much more about him. He was based in Berlin, and he created several travel and fashion-themed posters. He died in 1939, when he would have been 57 or 58.
So we have three different forms of transportation (a zeppelin, an airplane, and an ocean liner) and three different destinations (Germany, New York City, and Rio) loaded into one poster. Why? “This is propaganda–Germany controlling the skies and the seas, flaunting its technology and bragging about its place in the modern world,” says Nicholas Lowry, director of Swann Galleries. “It’s a very effective ad, in that sense.”
How do we know that the zeppelin pictured on the poster is the Hindenburg? “You can tell by the position of the cockpit,” he says. “On the Graf Zeppelin, it’s all the way forward. On the Hindenburg, its three-quarters of the way down [the body of the airship].”
Do vintage travel posters that feature zeppelins bring a premium? “Zeppelins bring a premium. Swastikas bring whatever is the opposite of a premium,” Lowry says, adding that the most popular zeppelin travel poster was also done by Wiertz. It shows the Hindenburg readying to hitch itself to the docking mast atop the Empire State Building, which is ablaze with golden sunlight. Swann has sold the poster for as much as $15,600.
What else makes this circa 1935 travel poster special? “It’s the peak of Art Deco. Though the ship is unrecognizable, the Art Deco style is very recognizable,” he says. “Plus the ghostly outline of the cityscapes–it’s really a masterful job. It’s fun to have something from the golden age of travel and fun to have something from the very short timespan when zeppelins were operating. They were as captivating to the world’s imagination as the Titanic was in its time.”
Text is copyright Sheila Gibson Stoodley. Image is courtesy of Swann Auction Galleries.