Update: The Alex Katz screenprint of Red Coat sold for $32,500.

What you see: Red Coat, a 1983 limited edition screenprint co-published by artist Alex Katz and Simca Print Artists. It is number 70 of 73, and there were 12 artist’s proofs. Phillips estimates it at $25,000 to $35,000.

Who is Alex Katz? He is an American figurative artist who launched his art career in the 1950s. He is known for his large portraits and bold colors. His wife, Ada, who he married in 1958, might be his favorite model. She has featured in more than 250 of his portraits, including the original 1982 Red Coat canvas, which is now in the Metropolitan Museum of Art in New York. Katz began making prints in 1965 and has produced more than 400 editions to date. He will turn 90 in July; Ada is about a year younger than him.

What makes Red Coat a strong image, and a strong print? “Not to be vulgar, but red is always a good seller,” says Cary Leibowitz, worldwide co-head of editions at Phillips. “The scale of this is always quite nice–almost five feet tall. The directness of how Ada looks at the viewer, the proportions–everything that could be right is right about it. It’s become an icon.”

How rare is this screenprint of Red Coat? Leibowitz says a print from the edition comes up about once a year on average. “It’s an icon, and traditionally, it sells well,” he says. The record auction price for a print from the 1983 edition is $50,000, set at Wright 20 in 2013. Phillips sold another Red Coat print last year for $47,500.

Does its size–58 inches by 29 inches–pose an obstacle to collectors? “Katz has prints in every scale. Some are larger than this,” Leibowitz says. “He approaches each print almost like a painting. The scale works well for this image.”

What else makes Red Coat special? “It has an unexplainable force that just works,” says Leibowitz. “It’s larger than life and it feels that way, in a good way.”

How to bid: The Alex Katz Red Coat screenprint is lot 13 in Phillips New York’s Editions and Works on Paper Including Works from the Piero Crommelynck Collection auction on April 18.

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Text is copyright Sheila Gibson Stoodley. Image is courtesy of Phillips/Phillips.com

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